

Ever wonder how the fortune gets into the fortune cookie? How toothpaste gets into the tube? Or how sheet metal is welded into a shiny new car or motorcycle? Having traveled thousands of miles and personally visited hundreds of factory tours since 1992, we invite you to explore some manufacturing mysteries of the world. Since most of the tours are free, and many give free samples, factory tours and company museums remain the best vacation value in America. Come along for the ride!
Read the article we wrote for the magazine Leisure Group Travel, and see our mention in Travel & Leisure.
Your guide to factory tours,
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Karen Axelrod
Author and Factory Tour Consultant
Guided tours of the gifting facility take you into the center of the operation. You start with a video and a brief history of the company, which began with the single small cookie store that Debbi Fields founded during 1977 in Palo Alto, California. After this introduction, you head toward the bakery, a sizeable space about as large as a basketball court. There are no passive viewing windows here: you don a hairnet and step right into the action. The strong aroma of cookies that greeted you when you set foot in the building now surges and fills your head with the bliss of baking pastry as staff members deftly prepare trays of cookies to be whisked into ovens.
The packaging lines are in the bakery too. Gift batches of freshly baked cookies are set in colorful tins or decorative baskets, complete with hand-tied bows. You then follow their progress to the warehouse and shipping dock, where gift packages are sent all over the United States. Perhaps the most amazing thing here is the giant storage freezer. At 20,000 cubic feet, it can keep a city's worth of pastry fresh until shipping. Tours end at the outlet store, where you can find gift packages of cookies made right in the bakery.
This tour will be featured in the next edition of Watch It Made in the U.S.A. Meanwhile, you can read about other confectionary tours in the current edition of the book.